With over a decade in social and influencer marketing, Erna founded her boutique studio to create a more intentional, human approach to brand storytelling and talent representation. Working with a small, hands-on team, the studio partners closely with both brands and creators—guiding ideas from concept to execution, building lasting relationships, and delivering work with care, collaboration, and elevated production.
Deliberately small, deeply engaged. By keeping our team boutique, we can invest in each creator and brand with intention—championing talent, cultivating opportunities, and crafting content that stands out.
CONTACT
Founder
erna@bysila.com
(862)-596-8632Co-Founder
bret@bysila.comZonarch Swim
Merit Beauty
Built a robust pipeline of influencer partnerships supporting direct sales, affiliate marketing, UGC, and organic social. Collaborated across teams to align messaging, ensure content needs were met, and optimize creative for paid channels—resulting in 1,500+ active weekly partner conversations, a library of hundreds of assets for paid, digital, and social, and actionable insights to optimize larger celebrity and macro influencer campaigns.
Sunbabe Hair
Built a full-service content funnel from concept to creator execution, collaborating with SunBabe’s founders and paid team to capture insights and optimize in real time. Delivered 30+ polished assets that empowered the paid media team to test and identify what truly resonated with audiences.
Built a streamlined pipeline of influencers and creators supporting both organic and paid media. Collaborated with the internal marketing team to identify content gaps, managed all partnerships, and oversaw social strategy, posting, and performance insights—resulting in a rapid increase in followers, scalable content production, and 25+ active creator partnerships.